- Camera - 360 degree go pro shot - emotion on the face matches the lyrics and pace of the sound - Andrew Goodwin.
- High angle shot of us laying - "i think im falling" lyrics matches our emotion on our faces - Andrew Goodwin
- Tracking shot of us walking through the field in boiler suits - Reception theory - audience find it hard to interpret text.
- Mise en scene - Dark river location/unknown location - Genre is hard to define - Robert Stam
- Boiler suits - used to add to concept theme of our video - different and unique from others
- Editing - Reverse slow mo shot of water falling on Ben - blood colour to match lyrics.
- Dark/light settings - use of different lighting to empathize Indie genre - Binary opposites
In my 2nd year of being a media Student i created a music video in a group. The music video contained a variety of media language combined so our messages and intended meanings reached the audience. Along with the music video we created a Digipak and a website. The genre of our music video was Indie so the language looked to replicate themes of this genre.
In the music video we used a number of different camera shots to create meaning to the audience. One way this was shown was through a 360 degree underwater go pro shot. In this shot the lead singer is shown with a deep serious/sad expression on his face. This shot matches the pace of the pace of the video which follows the theory of Andrew Goodwin where lyrics/ visuals/pace links. This shows the audience the emotion of the singers and get an insight into how they are feeling which is key for an Indie music video. Another shot which follows Andrew Goodwin's theory is when we used a high angle shot of the band laying on the floor singing "I think im falling, falling for you". This follows the theory because you can see the look of sadness and lust towards the person they are "falling" for. This shot was inspired from the Indie band - 'No Rest - Dry the River' as we as a group really thought it made a connection to common Indie themes that the audience want to experience which was the theme of love or heartbreak.
The use of our Boiler suits the band was wearing in the unknown locations we shot in really expel us from society and show how we are different and unique. The use of these outfits and the locations really add to the concept theme we tried to incorporate as we knew this was popular within the Indie audience which therefore will create a relationship with the audience as they relate to what they are watching. This relates to the 'personal identification' theory suggested by Blumler&Katz stating that the audience get satisfaction from personally identifying with the band members. This creates the meaning that our video is tailoring to the audiences wants and needs.
From our range of dark and light settings we used in our video it really empathized the genre to our audience as many Indie bands we researched had a range of dark lighting. Levi Strauss' theory of binary opposites applies here
